First two "The LeBrons Season 2" Commericials are posted

Click Here!


Click Here!

Or, if you've got all day, check 'em all out!

LeBron IV Marketing in Full Swing

Go to Nike Basketball.com to check the cool "The Lebrons 2" feature.

LBJ ESPN Magazine Cover #4

Thought the topic was interesting: "Is LeBron MEAN enough to get a championship" but the article was fluff basically.

Check out the cover here on the magazine covers' page.

9 LeBron Videos Added

In the current issue of SLAM Magazine (the one with either Amare or Big Ben on the Cover)


There is a free LeBron DVD included with lots of cool stuff. So i added the vids from it to the Nike Year Four page of The LeBron Phenomenon section.

Or, just check em here:

Interview with Athlete LeBron
Interview with Wise LeBron
Interview with Kid LeBron
Interview with All Business LeBron
Behind the Scenes of "The LeBrons" 2
Interview with Ken Link LeBron IV Shoe Designer
First Reactions on the Air Zoom LeBron IV
St. Vincent / St. Mary on LeBron
Akron, Ohio on LeBron

Not so special

I was wondering if SI would have a different cover for different regions.



update - found Dwayne Wade's cover

Stephen Graham got cut

Cleveland, Oct. 24 - The Cleveland Cavaliers have waived guard/forward Stephen Graham. The roster stands at 16 players.

that is all

SI Cover Number 6 (and a half)

LeBron graces the cover of Sports Illustrated for the 6th time (7 if you count the "all the covers" one).

Look at 'em all here

Guided By Voices and the Cavs:

In the city of Dayton, Bob and Jim Pollard were legendary athlete's. Bob once threw a no hitter for Wright State University. Jim received a full ride to play basketball at Arizona State, unfortunately knee injuries derailed his career. Combined, no other rocker/rapper/opera singer could beat them on the court or on the stage. Some of their songs could even fit for some of this years Cavs team:

Eric Snow - Bulldog Skin

Larry Hughes - My Kind of Soldier

Z - I am Tree

Drew Gooden - Blimps Go 90

Lebron - Motor Away

Big Brad likes Cars

I came across this blog post from Cleveland.com. (Here's the full story)


Our long lost Cavs legend has a new gig this upcoming year. He is going to be a NASCAR commentator.

Here is Cleveland.com's blurb:
"Who would have thought that former Cavaliers center Brad Daugherty would become the first full-time African-American NASCAR commentator? Not me. Then again, Brad always has been a little unpredictable.

Upon further review, Daugherty has had his hand in the sport for the past 20 years, owning race teams in the Busch and Craftsman Truck Series as well as being a member of the rules and competition committee.

Daugherty will join the ESPN NASCAR crew in 2007. He'll host the NASCAR Pit Studio Show, which will provide pre- and post-race coverage as well as segments during the race."

Good for Hooch. Now, just come to the Q so we can honor you. I don't know where it started but you and the Cavs need to bury the hatchet.

Peace out Luke

The Boston Herald is reporting the Cavs will trade Luke Jackson to the C's for some big guy that will probably be cut by the Cavs. Luke got caught up in a numbers game with the Cavs. Although his injuries didn't help much either.

You know this is a blah trade when the career highlight for one player involved is being designated to Florida Flame of the D-League for the 2005-06 season and the other doesn't even have a career highlight.

LeBron IV for sale!

check it out on eastbay

Yearly Records

On the Seasons page, i finally added what each year's record was.

How did i not think of putting that up 'till now.

Gearing up for 06-07

Ok, i FINALLY updated the playoff stats from last year. Wow, that's way late. But, I'm getting the site ready for the upcoming year so i did it today.
Needless to say, i need to get the playoff stats into the all-time leaders page, because I'm sure you guys are gonna want to track LBJ going up the list... but the playoffs are a looong ways off, so i have some time.

Anyways, you can view the updated stats on the individual player's pages or check it on the team page here.

New Cavs Floor Design Confirmed

In a previous post (which i have deleted out of embarrassment), i thought i had the new floor... i was wrong. The ultra cool Brian Windhorst broke the actual pic of the new floor in his blog (which i found linked from a YAYSports article).

I think it looks pretty cool

Check it out on the Courts page

The Best of the LeBron Brothers!

Its even basketball themed!

Get yours today!

(this might be the dumbest thing I've ever posted)

Reghi's greatest quote (from CavsInfo.com)

This is the one ESPN really got on Reghi for, its a real mouthfull.

I quoth the great Reghi (I really struggled to figure out how the punctuation would be):

"LEBRON JAMES!!! Flight number 23 LOVES levitation; coming out of the attic to SMASH it home!!!"
and then...
"LeBron with STRENGTH! YOU can count THAT! And one coming at the line! THE MEGAWATT! The brilliance of LeBron James is again SHINING brightly in Charlotte tonight!"

Seriously? The Megawatt?

Check it out at www.cavsinfo.com

I will miss Reghi a ton.

LBJ on Letterman, Sept 22, 2006

I stole this from YaYSports.com (which is awesome, and if you don't read it, you've missed out on a whole year of hilarious stuff).

Check it out:


(his jumper looks smooooooooooooth. LeBron's looks nice,too)

David Wesley Is A Cav

Cavs signed veteran guard David Wesley to play for them. This seems strange for two reasons, one the Cavs have a glut of guards, second Wesley and Damon Jones are very similar in their role. Both are about the same size and weight, can play a little PG, are more suited for SG, and the Cavs need them hit open jumpers and drain three's. Although Wesley should provide more defense. So, they got two players to do the same thing? We think it's pretty obvious the Cavs are going to move one or more of their guards at some point in the season, whether it be Luke, Sasha, Ira or DJ, someone has to go.

LBJ's Rookie Summer Shoe

I just dug this up and put it on the site.

A cool little advertisement for the Air Zoom Generation Low from the summer between LeBron's rookie and sopohmore years.
You can check it out here.



Its part of my ongoing documentation of the LeBron Phenomenon available on the Miscellaneous page.

Varejao gets tough

All summer we've been hearing that the Cavs need an enforcer on the inside. That the current frontline is too soft. Maybe not, allow us to submit this video as exhibit "A". Check out Andy jackin' some dude in his face. Apparently, he broke the guys jaw.

Also, it appears that Varejao has Anderson on the back of his jersey. Is he going Nene on us?